Nikon's campaign, "I AM GENERATION IMAGE" by McCann New York, works to celebrate the vital role of image making in contemporary visual communications. I photographed these portraits for Nikon of Mary Mattern, a passionate vegan chef and upcoming cookbook author with a loyal and growing social media following — Nom Yourself: Simple Vegan Cooking (Penguin, September 8, 2015).
The shoot was integrated with video production. Check out the images and the video feature below.
Mary Mattern, Vegan Chef nomyourself.com
studio portrait for Nikon, I AM GENERATION IMAGE
Portrait as featured on iamgenerationimage.nikonusa.com
Campaign credits:
IAmGenerationImage.com
Client: Nikon USA
Agency: McCann NY
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Executive Creative Director: Larry Platt
Group Creative Director: Thomas Sullivan
Associate Creative Directors: Cameron Fleming, Calvin Lyte
Executive Producer: Kathy Love
Director: Douglas Gautraud
Still Photographer: Harlan Erskine
Production Co: Coverdale Inc.
DP: Luca Fantini
Editor: Paul LaCalanra